Analyst research on your investor relations page
An investor weighing up your company will often look at your website. Here are five ways listed companies show the research written about them, what each asks of the IR team, and the access rules to respect.
Checked against the sources at the foot of this page on 17 October 2026.
Why the page matters
The research written about a company is part of how investors judge it, and for a company with little coverage the few notes that exist carry a lot of weight. HM Treasury’s Investment Research Review found that retail investors, who can trade listed shares freely, are in practice less able to access investment research. The company’s own investor page is an obvious place to close some of that gap, within the access rules below.
Five ways to show it
Most investor pages use one of these, or a mix.
| Approach | Upkeep | Who can read the research | What you learn about readers |
|---|---|---|---|
| A list of covering analysts The firms and analysts who write about you, with a disclaimer. | Low. Edited when coverage starts or stops. | No research on the page. Investors go to each firm. | Nothing. |
| A consensus table Forecasts gathered from each analyst by the IR team. | Collected again around every set of results. | Forecasts only, without the analysis behind them. | Nothing. |
| Links to each provider Links out to the broker or research house that wrote each note. | Links break when providers change their sites. | Whatever each provider allows on its own site. | Nothing; the provider may know. |
| Notes posted as PDFs Each note downloaded and uploaded to the company’s own site. | The most work: every note, by hand, with permission. | Anyone who reaches the page, whatever the provider intended. | Page visits at best. |
| An embedded research feed A feed on the investor page that shows each note as it is published. | None once installed. It updates itself. | As each provider’s own access settings allow. | A monthly report on consumption of your content across the platform. |
The access rules to respect
Research access is regulated. Providers decide who may read each note: some is open to anyone, some only to professional investors. Whatever the page shows, those decisions should travel with the research. A feed that carries each provider’s own access settings keeps restricted research restricted; a PDF uploaded to a public page does not.
Publishing research on a public website can also raise questions under the financial promotion regime (section 21 of the Financial Services and Markets Act 2000). The Investment Research Review noted that some research reaches public websites on the basis of exemptions from that regime. Whether and how it applies to your company is a question for your nominated adviser or lawyers before you post notes yourself.
What to put around it
- A note that forecasts and opinions are the analysts’ own, not the company’s.
- A date on every item, so a reader can tell current research from old.
- A label that tells sponsored research from the rest (see our guide to issuer-sponsored research).
- A way to reach the IR team.
On an AIM company’s website
AIM Rule 26 does not require research on the website. Since 5 August 2026 it does ask each AIM company to disclose its approach to shareholder engagement, and how it makes the research about it available is part of that picture. Our guide to what Rule 26 asks for has the full list.
Knowing who reads it
Page analytics tell you how many people opened the page. They do not tell you which investors read the research. With a research feed, a report lands in your inbox each month covering institutional, high-net-worth and retail consumption of your content across the platform, so the IR team can see who is engaging and follow up.
If you choose a feed
A Research Tree feed comes two ways, at the same price, £1,200 a year plus VAT. 160 companies already have one switched on.
- Embed code. A short piece of code your web team pastes into your investor page. The quickest route: most have it live in under fifteen minutes, and it looks after itself from then on. Read the install guide.
- Data feed (API). The same research as data, so your developers can show it in your own design, matched to the rest of your site. It needs a developer, and takes about a day of their time. Read the developer guide.
The research feeds page answers the questions IR teams ask before buying, including how restricted research is handled.
Sources
- UK Investment Research Review (July 2023) , HM Treasury
- Financial Services and Markets Act 2000, section 21 (restriction on financial promotion) , legislation.gov.uk
- AIM Rules for Companies, effective 5 August 2026 , London Stock Exchange
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